In today’s competitive environment, it has become necessary for companies to engage customers through the latest marketing tools like brand creation and promotion, product positioning, market penetration strategies etc.
Participation in an exhibition is one such strategy, which has been found to be very cost effective. Many companies therefore include the same in their marketing plan. Naturally, there are now exhibition organisers, who cater to the needs of such companies.
Exhibition organisation requires multi-faceted skill sets since diverse activities are involved. The exhibition organisers therefore partner with a number of professional service providers to handle the event successfully.
FairAct plays a vital role in providing such support services to both individual exhibitors as well as exhibition organisers. The areas where FairAct can offer active support are brand creation, marketing, exhibition consultation, planning and co-ordination, operations and management services, data compilation and directory publication, international group participations etc.
FairAct offers comprehensive consultancy to individual exhibitors based on a study of the industry; activities of competitors and suggestions on possible exhibitions for participation in line with growth and marketing plans. FairAct can also undertake all co-ordination with organisers on behalf of the exhibitors. In addition, FairAct also extends its support to designing and printing of branding material.
For exhibition organisers, FairAct offers a suite of services from co-ordination with event venue owners; obtaining statutory permissions and approvals; planning to promotion and marketing of the event in India and abroad through a network of agents and associates. All ground management activities like floor space designing, preparing Rules and Regulations, designing stall booking forms, exhibitors’ manuals as well as publishing of promotional material including manuals, brochures, advertisements etc., can also be undertaken. FairAct can even handle entire on-site management including security, registration, and events management and so on.
FairAct is run by professionals with more than 50 years of exhibitions, events and publishing experience. FairAct, based in Mumbai, has the wherewithal to manage exhibitions anywhere in India or abroad and can provide end-to-end solutions to exhibition organisers and exhibitors.
The chief promoter of FairAct is Mr. Sunil More. FairAct is a product of his vision and puts into practice many of the benchmarks he has achieved in his over 20 years of exhibition management. A name synonymous with the ELECRAMA exhibition, Mr. More’s expertise extends across the gamut of exhibitory activities offered by FairAct.
In addition to Mr. Sunil More, the team comprises of individuals who bring to the table a variety of talents and a host of experience.
Our ace at marketing and logistics handling is Mr. Ganesh Parkar. Mr. Parkar has over 13 years of rich experience in the exhibition industry.
The third person in the team is Mr. Satish Kulkarni. An IIT, Bombay alumnus, with an instinct for innovative thinking and out-of-box solutions, he brings to the table his entrepreneurial experience of 25 years, as well as his wide-ranging expertise in the design and publishing industry.
Last but not the least, Ms. Nandita Kulkarni-Bhandarkar is a gold-medalist in English Literature. Her experience extends to creative designing, content development, copy writing and editing.
Together, FairAct brings to its clients formidable experience as promoters at exhibitions, events and in publishing and a reliable network of foreign and Indian vendors supported by transparent and ethical business policies. FairAct has the ability to promote associations and their members by facilitating exhibitions and conferences as well as by building networks between industry and customers.
In short, when you think Exhibitions, think FairAct!